Elevated kidswear

from Seoul, with care.

Mari brings Korea’s best kept secret: elevated kidswear that blends form and function.

Founded by a Seoul-born female founder, we proudly feature a selection of independent Korean designers each season—for you and your little ones who deserve beautiful designs, too.

Our story

Growing up in Seoul, we’ve always admired the thought Korean parents bring to dressing their children: elegant, high quality, and functional.

As we looked around in the US, we felt that kidswear was often misunderstood — where function wins, but design and quality lose.

We started Mari to show you can have both.

We’re proud to feature Korean designers we love and are launching our own collection soon.

Thank you for being part of our journey.